You can build your own Author Page on Amazon Author Central, where you can connect with millions of readers and share the most recent details about you and your books. It makes it simpler and more convenient for readers to find your books.
In Amazon Author Central, you can:
To register for an Author Central account:
A potential buyer can use the Author Follow button which is located on your author page or the book description page, which enables your followers to add you to their favorite authors list to stay informed about you and your new works as they become available.
If your book qualifies, your followers agree to receive marketing emails from Amazon, if they haven't already made an order for your new book, they will be informed when it releases or becomes available for pre-purchase on Amazon. Additionally, your new publications are more likely to be seen by your fans while they browse Amazon.
You must add your book to your Amazon Author Central account in order for it to qualify for Author Follow.
Your Amazon Best Sellers Rank is unaffected by the number of followers you have.
Author Central is supported in the following marketplaces: